In such cold winter as everone likes ware ugg,but what is ugg do you know now i will tell you somthing about ugg.Ugg boots (sometimes called uggs)are known in Australia and New Zealand as a unisex style of sheepskin boot made of twin-faced sheepskin
with fleece on the inside and with a tanned outer surface, often with a
synthetic sole. The boots originated in those countries, initially as
utilitarian footwear worn for warmth and comfort and later adopted by
surfers there during the 1960s. In the 1970s, the boots were introduced
to the surf culture of the United Kingdom and the United States by local
surfers returning from surfing competitions in Australia. Ugg boots
emerged as a fashion trend in the United States in the late 1990s and as
a world-wide trend in the mid 2000s, yet in Australia they are worn
predominantly as slippers and associated with "daggy" fashion sense, and "bogan" culture.
There has been a dispute between some manufacturers of ugg boots, as
to whether "ugg" is a protected trademark, or a generic term and thus
ineligible for trademark protection. In Australia and New Zealand, where
the term is considered generic, more than 70 registered trade marks
include the term UGG in various logos and designs.By contrast, UGG is a registered trademark of the California-based Deckers Outdoor Corporation in over 140 countries worldwide including the U.S. and China.
About its history:The origins of the ugg boot style and the term "ugg" are disputed,
with both Australia and New Zealand claiming to have invented the
footwear style. Sheepskin boots were known in rural Australia during the
1920s,but exactly when commercial manufacturing began is unclear. They were
reportedly being manufactured in 1933 by Blue Mountains Ugg Boots of New
South Wales.Frank Mortel of Mortels Sheepskin Factory has stated that he began manufacturing the boots in the late 1950s,and named his company's sheepskin boots "ugg boots" in 1958 after his wife commented that the first pair he made were "ugly."
Lifelong surfer Shane Stedman of Australia has stated in interviews that he invented the ugg boot in 1971.
Stedman registered the trademark "UGH-BOOTS" in Australia in 1971, and
in 1982 registered a logo containing a stylised Sun with the words "UGG
AUSTRALIA".
Perth sheepskin boot manufacturers Bruce and Bronwyn McDougall of Uggs
and Rugs have manufactured the boots since the late 1970s.
The terms ugg boots, ugh boots and ug boots are believed to have been
used to describe sheepskin boots in Australia and New Zealand since the
late 1950s.Some accounts have suggested that the term grew out of earlier
variations, such as the "fug boots" worn by pilots during World War I. The 1970s saw the emergence of advertising using the terms,and the Macquarie Dictionary of the Australian language first included a
definition for "ugg boot" as a generic term for sheepskin boots in its
1981 edition.(After Stedman complained to the editors of Macquarie, a trademark
notation was added to subsequent editions indicating that "UGH" was a
trade mark).
In the 1960s, ugg boots became a popular option for competitive surfers,who used the boots to keep their feet warm after exiting from the surf.After movie theaters in Sydney banned ugg boots and ripped jeans, the footwear became somewhat popular in the youth market as a sign of rebellion.Sheepskin footwear accounts for around 10% of footwear production in Australia.
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