UGG AUSTRALIA BOOTS AVAILABLE AT PIONEERS IN NEW HAMPSHIRE

PIONEERS BOARD SHOP HAS BEEN CARRYING UGG FOR 25 YEARS!

Back when Girls wore their surfer boyfriend’s pair of UGG boots like a letterman jacket.

THE STORY,

In 1978, Brian Smith landed in Southern California with a bag of sheepskin boots and hope. He fell in love with the sheepskin experience and was convinced the world would one day share this love. The beaches of Southern California had long been an epicenter of a relaxed, casual lifestyle, a lifestyle that Brian felt was a perfect fit for his brand. So he founded the UGG brand, began selling his sheepskin boots and they were an immediate sensation. By the mid 1980’s, the UGG brand became a symbol of relaxed southern California culture, gaining momentum through surf shops and other shops up and down the coast of California, from San Diego to Santa Cruz. UGG boots reached beyond the beach, popping up in big cities and small towns all over, and in every level of society. Girls wore their surfer boyfriend’s pair of UGG boots like a letterman jacket. When winter came along, UGG boots were in ski shops and were seen in lodges from Mammoth to Aspen. The UGG brand began to symbolize those who embraced sport and a relaxed, active lifestyle. More than that, an emotional connection and a true feeling of love began to grow for UGG boots, just as Brian had envisioned. People didn’t just like wearing UGG boots, they fell in love with them and literally could not take them off. By the end of the 90’s, celebrities and those in the fashion world took notice of the UGG brand. A cultural shift occurred as well – people were embracing, and feeling empowered, by living a more casual lifestyle and UGG became one of the symbols of this lifestyle. By 2000, a love that began on the beaches had become an icon of casual style. It was at this time that the love for UGG grew in the east, over the Rockies and in Chicago.  From that point on, the world began to notice.

THE MATERIALS, THE CRAFTSMANSHIP:

UGG Australia uses only the finest, most luxurious Twinface sheepskin in the world. Only Grade-A, Twinface sheepskin which is luxuriously soft, dense and malleable need apply. We put each sheepskin through an extensive process to ensure it will provide the signature UGG experience. Both sides of the Twinface are thoroughly examined as each pair of boots requires a large swath of material and even the slightest blemish will be cause for exclusion. We look for uniformity and a flawless, fine-grained texture with no visible defects. On the wool side there has to be an even “stand up” thickness across the entire piece. At six different points in our process we select, re-select and select again against these criteria ensuring only the highest quality sheepskin make it through. The final product is a finished piece of sheepskin worthy of the UGG Australia name.
Bringing out the best in shearling isn’t something that just anyone can do. For over 30 years, UGG has worked with, tested, improved and pushed the limits of this amazing material, and through this, has done more with it than any other designer. Our design team believes in the durability, comfort and style inherent in every piece of sheepskin. Designing and crafting footwear in sheepskin takes a patience and creativity unknown to working with other materials but the results are a distinct style that suits both a casual weekend as well as the runways.